Tracey Whittaker – Rebranding D’ALBORA Marinas, emotive marketing and emerging customer segments

I think that there is a real opportunity to take the boating industry beyond the boat show to the broader consumer.
— Tracey Whittaker

Tracey Whittaker is the Founder and Managing Director of Twentieth Letter Marketing and Communications, a consultancy that specialises in the strategy development and implementation of marketing, communication and stakeholder engagement projects within the commercial, government and not-for-profit environments.

She has assisted a broad range of clients including Mirvac, Sydney Airport, Westfield, however more recently she has become involved in the boating industry by managing the marketing initiatives and recent repositioning of Australia’s largest marina group, D'ALBORA Marinas.

This overlap of experience is what makes Tracey’s perspective quite unique. I really enjoyed our conversation.

 
 

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