Andrew Hawkins is the Managing Director of Mainsheet Media, a PR and Marketing company specialising in the marine and leisure industries. He is also a Director of Boatcrewgear.com, a popular e-commerce store for sailing gear and equipment.
Throughout his 25+ year career he has worked with clients such as Yachting NSW, Jeanneau, Sydney City Marine and Prestige Luxury Motor Yachts.
4.50 – How Andrew got into marketing
9.10 – ‘Sweat the small stuff’ (doing your marketing properly)
11.40 – Starting by understanding what you are doing already
15.00 – Documenting your marketing strategy
17.40 – Starting up Mainsheet Media
20.55 – The unique marketing challenges of the boating industry
28.45 – How Andrew navigates these challenges with clients
33.40 – ‘I Love Riv’ campaign, Palm Beach Motor Yachts, Discover Sailing
38.25 – Reinvigorating Jeanneau’s marketing strategy
41.45 – The purpose of your website and social media
48.10 – Tools to help you manage social media
52.00 – Believing your own bullshit
55.40 – The importance of feedback and talking to your customers
1:05.10 – Print vs. Digital marketing
1:06.10 – Useful tools, tips and resources
1:13.00 – BoatCrewGear and e-commerce in the marine industry
Did you enjoy this episode? Which topics would you like less or more of in future episodes? Who would you like me to interview next? Please share your feedback with me in the comments below.